] john: this election season, there was a political ad i liked. it says what needs to be said about america's government. >> the average american taxpayer feeding big government. >> any questions? [laughter] john: no queson government pecks you to death. the campaign manager responsible for the ad is mark block who ran herman cain's campaign. does he look familiar? you may know him because he appeared in another herman cain ad. >> we can take this country back. ♪ john: ever since, mark block is nope as the smoking man. no one smokes on television anymore. [laughter] >> trying to get a message across, john, thathe cain campaign was non-traditional and knew we had to do ings out of the box to catch the public's attention, and it was kind of, like, in your face, just leave us alone, and it was -- john: i'm a smoker, it's not your business? >> exactly. john: leave people to indodge their vices. >> we had no idea it would explode the way it did. john: 2 million saw it on youtube. >> and 24 million saw it played on the networks. it accomplished a couple goals that we had was to show tha